Millenials will love the Prius C

March 15th, 2011 by

Each generation is unique in their own way, and the Millenials are no exception to the rule.  Also known as Generation Y, the Millenials are truly in a class of their own.  Currently, there are an estimated 70 million Generation Y’ers that are entering today’s work force.  Which means they will be looking to purchase a vehicle that will not only meet their wants and needs as a means of transportation, but closely reflect their generation’s characteristics.

We here at Schaumburg Toyota, your closest Northwest Suburban dealer for Palatine Toyota new and used cars, and Karl Brauer, a senior analyst and editor at Edmunds.com seem to agree that the Toyota Prius C is the perfect car for the Millenials.  According to Edmunds.com top picks for vehicles specifically designed and marketed for Generation Y, the Prius C makes the list and proudly outshines the rest of its competitors.

You see, the Prius C has several qualities that will greatly appeal to Generation Y’ers.  What are they, you ask?  Well, they are the same qualities that this young generation shares themselves; technology oriented, environmentally conscious, and attention grabbing.

The Millenials practically grew up with technology, and are always on the look out for the latest and greatest tech savvy gadgets.  That is why the Prius C is set to feature the most up to date technological advances.  With being earth friendly, the Prius C will appeal to the Millenials’ green desires.  You see, Toyota promises that it will be the most fuel-efficient hybrid once it hits dealer show room some time in the middle of 2012.  Our current generation’s model, similar to your neighbor’s in Palatine used Prius, gets 51 city and 48 highway miles per gallon.  So can you guess how much the Prius C will get in terms of fuel economy?  Dare we say close to 60 mpg?  And let’s not forget about the stylish exterior the Prius C sports, perfect for grabbing and holding onto everyone’s attention.  Since the Millenials themselves crave attention, the Prius will not disappoint.  Its curvy and funky five-door design will boldly make statements.  Because it is smaller than the traditional Prius, you can bet it will be lighter on Millenials’ pockets as well.