Shop Toyota on Your Phone with the mLot App

Toyota. Now there’s an app for that. Toyota announced the launch of its mLot™ feature for its mobile Shopping Tool App. An industry first, mLot™ enables users to scan Vehicle Identification Numbers for new Toyota vehicles and pull vehicle information directly onto their mobile device, making it easier to request a quote and keep specific vehicle details on your phone. Listen up residents of Palatine – Camry shopping just got that much more mobile.

Says Michael K. Nelson, Interactive Communications Marketing Manager of Toyota Motor Sales, “By listening to our customers and understanding their shopping behavior, we were able to create a tool that facilitates an easier, more efficient shopping process.”

After downloading the Toyota Shopping Tool App for iPhone and Android mobile devices (a BlackBerry version will be launching sometime shortly in the future), users are able to use the all-new mLot™ tool to get instant vehicle information by either taking a picture of or typing in the VIN for a specific vehicle. The feature gives users the option to save the vehicle as a favorite, share favorites with friends via Facebook or e-mail, review key features, add photos and notes, request a quote and compare their favorites to see how they measure up against each other. It’s the ultimate convenience; it’s the new way to shop.

By design, Toyota’s mobile properties exist to provide a seamless shopping experience for the consumer on their mobile devices.  To date, Toyota is the only automotive manufacturer with content available on three mobile platforms. This broad offering, coupled with Toyota’s comprehensive mobile strategy, allows consumers more choice in their experience.

The Shopping Tool App was released to the iTunes store on June 2 of this year, offering its users access to the full Toyota model lineup of 16 cars, trucks hybrids, SUVs and minivan in all colors and at all trim levels. Additionally, users can access competitor comparison data from R.L. Polk & Co. (the premier provider of global automotive information and marketing solutions).

Have you tested this new app out yet? What are your thoughts? Does this enhance the dealer and car-buying experience? Drivers in Roselle? Camry is waiting for you on your phone. Will you answer?