Toyota launches new campaign, new model year

The highly successful Toyota Camry mid-sized sedan will no doubt continue its successful run on top of the auto market thanks to its latest model year – the 2012 Toyota Camry.  Critics and fans alike are calling the 2012 Toyota Camry the best version of the Camry to date.  And that is saying something, considering the Toyota Camry has been the top selling car in America for the last thirteen out of fourteen years.  However, thanks to new Toyota inventions, like Entune, improved fuel efficiency and more, the 2012 Toyota Camry, from our local Toyota Arlington Heights dealer, Schaumburg Toyota, is no doubt better than ever.

Thus, in keeping with the impressive nature of this new vehicle, Toyota marketing executives have coined an equally engaging catch phrase in order to market the 2012 Toyota Camry.  Advertisements of all forms have been launched across the country, including in our local Toyota Arlington Heights dealerships’ precinct, begging the question “It’s ready. Are you?”

One leading marketing executive for Toyota, Bill Fay, said of the phrase, “When building the best-selling car in America–a car with nearly seven million vehicles on the road today–you learn about what people want and expect from their cars.  We recognized the need to give Americans a smart, safe and worry-free vehicle they can rely on, and our marketing campaign communicates this message.”

An alternative effort exists to spread the word about the newest Toyota to arrive in Schaumburg.  Camry lovers and those interested in the vehicle will have the experience to check out the 2012 Toyota Camry from an up-close and personal perspective – behind the driving wheel.  The Toyota Drive Center national ride and drive tour will take place starting next month and extend through next March.  The tour will include 125 events, giving an abundance of interested consumers a chance to check out the new Camry.

For more information on these tour dates and their locations, as well as more information on the 2012 Toyota Camry itself, stop by you local Schaumburg Camry Toyota dealership of Schaumburg Toyota today.